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泛娱乐化时代,营销传播以交互为核心,品牌需要真正找到一个平台,在这个平台上,你可以找到你想找的那部分人,说你想说的话。这两年,人们工作、生活的视野已被“娱乐”填满,《快乐大本营》、《爸爸去哪儿》、《奔跑吧兄弟》、《我是歌手》锁定了电视屏幕,“汪峰”们霸占了媒体头条,“歌手”、“萌娃”话题不断在朋友圈刷屏……娱乐——巴赫金眼中的“狂欢”能量从未如此之大,从未如此全面深入地影响到生活的方方面面。不得不承认,媒体已经进
Pan-entertainment era, marketing communication to the core interaction, the brand needs to really find a platform on this platform, you can find that you are looking for those people, say what you want to say. In the past two years, people’s work and life have been filled with “entertainment”, “Happy Camp”, “where are my dads”, “running brothers” and “I am a singer” “They occupy the headlines, ” singer “, ” Mengwa “topic constantly in the circle of friends brush ... ... Entertainment - Bakhtin eyes ” carnival "energy has never been greater, never So comprehensive and in-depth impact on all aspects of life. Have to admit that the media has entered