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尽管中国企业严重存在以销量增长牺牲效益甚至牺牲企业健康的现象,但追求销量增长仍然是中国企业的主旋律。理由很简单,对与跨国公司相比规模还显得太小的中国企业来说,真正的问题并不是要不要增长,而是必须用正确的手段理性地追求增长。也就是说,增长依然重要,但更加重要的是如何实现增长。更进一步说,无论是对于大企业或者是小企业,在对提升企业价值、利润有贡献的前提下,销量增长永远都是最激动人心的事情。
Despite the serious existence of Chinese enterprises in the sales growth at the expense of benefits and even the expense of corporate health phenomenon, but the pursuit of sales growth is still the main theme of Chinese enterprises. The reason is very simple. To the Chinese enterprises whose scale is too small in comparison with that of multinational corporations, the real problem is not whether to increase or not, but to rationally pursue growth with the correct method. In other words, growth is still important, but more important is how to achieve growth. Furthermore, sales growth will always be the most exciting thing for both large and small businesses, contributing to the enhancement of corporate value and profitability.