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在社会主义市场经济的新形势下,随着卫生事业的发展,人民群众的医疗保健需求不断增长,医院的工作内容、范围、特点等逐渐变换,医院的形象也随之发生着变化。如何适应新的形势,应用形象管理的科学手段,塑造良好的医院形象,增强医院的竞争实力,促进医院全面、持续、稳定的发展,是医院管理者面临的一个重要课题。一、医院形象的内涵医院形象,是指公众对医院在提供医疗保健服务中形成的综
Under the new situation of the socialist market economy, with the development of health services, the people’s medical and health care needs have been continuously increasing, and the work, scope, and characteristics of hospitals have gradually changed, and the image of hospitals has also changed accordingly. How to adapt to the new situation, apply the scientific methods of image management, create a good image of the hospital, enhance the hospital’s competitive strength, and promote the comprehensive, sustained, and stable development of the hospital is an important topic for hospital administrators. I. The connotation of the image of the hospital The image of the hospital refers to the comprehensiveness of the public to the hospital in providing health care services.