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非常巧合,2014年7月22日也是山东卫视频道制三周年的日子,如果用一个词来概括我们三年来的工作,那就是“烧水”。每一次质变都需要量变的累积,山东卫视要想实现大幅度的跨越,就要提升其平台的高度,如同烧水要从常温烧到80、90度再到沸腾。2014年以来,山东卫视的定位有了一个明显的变化,独树一帜的将男人定位为主角,并将“让男人重返舞台中心,让屏幕重现勇气和力量”定为山东卫视的基本口号。央视索福瑞收视数据显示,山东卫视2013~2014年连续两年位于省级卫视前4的位置,2014年上半年
Very coincidentally, July 22, 2014 is also the third anniversary of Shandong Satellite TV channel day, if one word to summarize our work for three years, it is “water ”. Each qualitative change needs the amount of change accumulation, Shandong Satellite TV in order to achieve substantial leaps, it is necessary to enhance the height of its platform, as the boiling water to 80,90 degrees from room temperature to boiling. Since 2014, Shandong Satellite TV has made a significant change in its positioning. It has taken the unique position of positioning the man as the protagonist, and has set “the return of the man to the stage center and the renewal of the courage and strength of the screen” as the basic slogan of Shandong Satellite TV . CCTV Suofu Rui ratings data show that Shandong Satellite TV 2013-2014 for two consecutive years in the provincial satellite television in the first 4 locations, the first half of 2014