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今年的北京实在很热。七月份和八月初去过南方几个以热著名的省份,惊讶地发现,北京竟然是最热和出汗最多的地方。2015年,对互联网的重视和关注在中国也升到了前所未有的热度。互联网+成为国家话语,这是好事;但是,三月份以来,所谓的各种+开始层出不穷。面对这种扑面而来的热浪,心,更是必须要静下来。踏踏实实地做学问,脚踏实地地把新的方法论、新的课程内容、新的技术引入教学实践中,让学生们确实能够立足前沿,提升技能,适应变革,这永远是广告教育研究的立身之本。
Beijing this year is really hot. In several hot southern provinces in July and early August, Beijing was surprised to find Beijing the hottest and sweatiest. In 2015, attention and attention to the Internet has also risen to unprecedented levels in China. Internet + becoming a national discourse, which is a good thing; but since March, the so-called various + have started to emerge in endless streams. In the face of such heat waves, heart, it is necessary to calm down. Do a down-to-earth learning, down to the new methodology, new course content, new technology into teaching practice, so that students can really be based on the cutting-edge, upgrading skills, adapt to change, which will always be the basis of advertising education research .