安康快告3.0抢占社区

• 作 者: 翁海华
• 出 处: 招商周刊
• 发表日期: 2008年19期
• 关键词: 媒体概念 户外广告 推广重点 广告大战 创新开发 社区媒体 推荐会 户外媒体 消费终端 香港创业板

“传统的广告已经没有什么发展空间。”7月30日,在“21世纪成长企业投融资峰会暨南京成长企业推荐会”上,大贺传媒(08243.HK)董事长贺超兵表示,大贺创立了安康快告3.0,以建立自己优势的户外资源。传统的广告大战,让大贺不得不独辟蹊径。作为内地第一家上市的户外广告公司,大贺传媒正在打造新媒体概念,其创新开发的社区媒体成为推广重点。“现在是传播终端,将来是消费终端。”大贺创始人贺超兵是此次安康快告3.0项目的首席创新官。

“Traditional advertising has no room for development.” On July 30, He Chaobing, chairman of Dahe Media (08243.HK), said at the “21st Century Growth Enterprise Investment and Financing Summit and Nanjing Growth Enterprise Recommending Conference” , Dahe founded Ankang Express 3.0 to establish its own advantages of outdoor resources. The traditional advertising war, so that he had to find its own way. As the first listed outdoor advertising company in the Mainland, Dahe Media is creating a new media concept and its innovative community media has become the focus of promotion. “Now is the spread of the terminal, the consumer terminal in the future.” "The founder of He Da He Chaobing is the chief innovation officer of the well-being fast-track 3.0 project.