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近年来,汽车消费观念也开始从“以修为主”向“以养为主”转变,汽车美容养护由此成为近两年迅速兴起的投资热点。但由于目前汽车美容养护业的产品市场和服务都极不规范,这个日渐壮大的市场就只能在“混沌”中前进。北京驰耐汽普车美容养护连锁公司总裁杨威以二级城市为突破点,以中低档连锁店为重点,兼顾大型自营样板店及大型区域连锁中心。由于找到了一个准确的定位,驰耐普的发展之路走得迅猛而稳健。目前,驰耐普通过特许连锁经营的方式发展的加盟连锁店已经近500家。
In recent years, the concept of automobile consumption has also begun to shift from “to repair mainly ” to “mainly to support ”, which became the hot spot for investment in the recent two years. However, due to the current automobile beauty care industry products and services are extremely non-standard, the growing market can only be in the “chaos” in progress. Yang Wei, CEO of Beijing Chih-Peiper Cosmetic Maintenance Chain Co., Ltd., takes secondary cities as a breakthrough point, focuses on middle and low chain stores, and takes into account the large self-operated model shops and large-scale regional chain centers. As a result of finding an accurate position, Chi Nep’s development has gone swift and steady. At present, Chi Naipu franchise chain franchise chain by way of the development of nearly 500 stores.