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进入21世纪以来,网络商品交易在中国甫一登场,便以裂变之势引发冲击波,迅即形成浩浩荡荡的市场大潮。正是基于这一现实和背景,国家工商行政管理总局适时颁布了《网络商品交易及有关服务行为管理暂行办法》(自2010年7月1日起施行),旨在规范网络交易及其服务行为,进一步鼓励、支持和促进网络商品交易及有关服务的大发展大繁荣。那么,在网络商品交易的浪潮中,化妆品行业的作为如何呢?近年来,《中国化妆品》杂志社和中国百货商业协会化妆洗涤用品分会一直关注网络交易中的化妆品表现,获取并接收了大量信息。日前,本刊记者针对有关问题采访了化妆品营销专家刘诗伟先生,并与之进行了深度探讨。
Since the beginning of the 21st century, as soon as the Internet merchandise trade debuted in China, it triggered the shock wave with the fission potential and quickly formed the mighty market tide. It is precisely because of this reality and background that SAIC has promulgated the “Provisional Measures for the Administration of Network Commodity Trade and Related Services” (effective as of July 1, 2010) in a timely manner in order to regulate online transactions and their service activities , Further encourage, support and promote the great development and prosperity of online commodity trading and related services. In recent years, “China Cosmetics” magazine and China Department Stores Association of toiletries and toiletries branch has been concerned about the performance of online transactions cosmetics, access and receive a lot of information . Recently, our correspondents interviewed on the issue of cosmetics marketing expert Mr. Liu Shiwei, and conducted in-depth discussions.