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我国杂志经过20多年的探索,现在 正自觉地走向产业发展阶段,成为国内 外普遍看好的朝阳产业。据有关资料介 绍,近几年,我国杂志的广告每年以20~ 30％的速度递增,远远高于报纸和电视 的增长速度,被认为正处于一个黄金时 期。随着知识经济新时代的到来,杂志已 经不再是简单的社会支持系统,而是要 着重考虑建立一个能够有利于自己发挥 更大社会功能的独立产业体系。在杂志 产业化的过程中,对我国大多数杂志来 说,特别是政府类杂志(主要是指各级政 府或政府办公厅主办的工作指导性期 刊)当务之急是在努力提高刊物质量的 同时,着力加强广告工作的力度。
After more than 20 years of exploration, China’s magazines are now consciously moving toward the stage of industrial development and have become the generally favored sunrise industry at home and abroad. According to relevant information, in recent years, advertisements in Chinese magazines have been increasing by 20-30% each year, far higher than the growth rate of newspapers and television. It is believed to be in a golden period. With the advent of a new era of knowledge economy, magazines are no longer simple social support systems, but rather focus on the establishment of an independent industrial system that can help them to achieve greater social functions. In the process of industrialization of magazines, most of our magazines, especially government magazines (mainly refers to the government or government offices at all levels of work sponsored journals) the most urgent task is to strive to improve the quality of publications at the same time, efforts Strengthen the advertising efforts.