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“山不在高,有仙则名;水不在深,有龙则灵”。一个优秀的品牌对于一个企业来讲则正如这“山中仙,水中龙”。21世纪是一个品牌世纪,品牌是一个企业长久生存、不断发展的根本,但我国众多的企业却由于观念淡薄或重视程度不够而很少主动去创立品牌或者保护已有的品牌。与此同时,另外一些企业虽已觉醒,认识到了品牌的重要性,却苦于无处着手。本文便要说明中国的品牌发展在新世纪所要面临的现状,在看清局势的同时也对品牌的培养提出一些建议,希望能给大家带来某些启发性的思考。
“Hill is not high, there is the name of immortality; water is not deep, the dragon is Ling ”. A good brand for a business is just as this “Shan Xian, water dragon ”. The 21st century is a brand century, the brand is a long-term survival and continuous development of enterprises, but many of our business because of the concept of weak or not enough attention and rarely take the initiative to create a brand or protect the existing brand. At the same time, other companies, though awakened and aware of the importance of the brand, suffer from nowhere to start. This article will explain the status quo that China’s brand development faces in the new century. While seeing the situation, it also puts forward some suggestions on how to cultivate the brand, hoping to give some inspiring thinking.