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今天,显而易见地,绝大多数杂志在封面上印有图片。但确有例外。现在只有少数新闻周刊像日报那样在封面上印上通栏大标题,不过这种设计在前不久还大行其道:比如《观众》(The Spectator).在上世纪60年代还在封面印正文,但现在已经树立起了有自己特色的封面——使用漫画和插图。同时,在每一期的封面都使用图片也未必就好,但它确实能产生很多创意。一百五十年以前,封面通常只被看作是杂志的一层包装纸。当杂志内容期期更新时,出版商却并不认为定期改变封面图片有多么重要。就像Patricia kery在它的《世界优秀杂志封面》一书中指出的:“比如《海滩》(The Strand),每十年只使用同一张街景图,只有在万不
Today, it is clear that the vast majority of magazines have pictures printed on the cover. But there are exceptions. Only a handful of Newsweeks now have the headlines on the front cover, just like the Daily News, but the design has long been popular: ”The Spectator.“ The text was also printed on the cover in the 1960s but now it has been Set up your own cover art - using comics and illustrations. At the same time, it is not always good to use a picture on every cover page, but it does produce a lot of ideas. A hundred and fifty years ago, the cover was usually seen only as a layer of wrapping paper for the magazine. Publishers do not consider how important it is to change the cover image regularly when magazine content is updated. As Patricia Kery points out in his book, The World’s Best Magazine: ”The Strand, for example, uses only the same street view every ten years,