论文部分内容阅读
文章以深圳M时装公司为研究对象,针对该品牌产品规划过程进行研究。通过深入企业内部对该品牌的产品规划策略进行实际调研和操作,在实践中归纳出该品牌在产品规划中的成功经验。从而证实产品规划策略在品牌经营与建设中的重要意义。
The article takes Shenzhen M fashion company as the research object, and studies the brand product planning process. Through in-depth internal research on the brand’s product planning strategy and operation, the successful experience of the brand in product planning is summarized in practice. Thus confirming the importance of product planning strategy in brand management and construction.