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随着世界经济整体水平的不断提高,我国的经济形态也经历了大幅度的变化,从最初的产品经济到现在的多媒体时代,都在深刻影响着企业的设计战略。现如今,人们的生活水平越来越高,眼界越来越开阔,对产品的要求也日益提高,市场上不仅需要高质量的产品,而且要集美观度、实用度、情感共鸣于一体,这对企业而言既面临着机遇又有挑战,如何在经济飞速发展的今天处于不败之地,已经成为了企业关注的重点。为了紧跟时代的潮流,满足消费者的需求,企业一定要不断创新,积极研究市场,在多媒体时代到来的今天,采取应有的设计战略,只有这样,才能获得成功。本文就通过阐述多媒体时代到来的必然性,分析消费者的新要求,从而提出行之有效的企业设计战略,保证企业的可持续发展。
With the continuous improvement of the global economy, China’s economy has also undergone drastic changes. From the initial product economy to the current multimedia era, all have a profound impact on the design strategy of enterprises. Nowadays, people’s living standard is getting higher and higher, the field of vision is getting wider and wider, and the demands on the products are also increasing day by day. Not only high-quality products are required in the market, but also beautiful, practical and emotional resonance For enterprises, facing both opportunities and challenges, how to maintain an unbeaten position in the rapid economic development has become the focus of business. In order to keep abreast of the tide of the times and meet the needs of consumers, enterprises must constantly innovate and actively study the market. With the arrival of the multimedia era, adopting a proper design strategy can only be successful. This essay analyzes the inevitability of the arrival of the multimedia era and analyzes the new requirements of consumers so as to put forward the effective strategy of enterprise design and ensure the sustainable development of the enterprise.