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时下,争创名牌,追求名牌效应已成为企业跻身市场经济大舞台的主攻方向。但值得警觉的是,现有许多企业在创立、保护名牌的问题上却偏离了轨道,陷入了误区。误区之一:认为名牌是靠广告吹嘘"打
Nowadays, striving for brand names and pursuing brand-name effects have become the main direction for companies to enter the big stage of the market economy. However, it is worth noting that many existing enterprises are deviating from the track and creating misunderstandings on the issue of creating and protecting brand names. One of the myths: think that brand names are bragged by advertisements.