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黄河电视台是既具有省级媒体权威性,又具有地方媒体贴近性的区域强势传媒。改版后的黄河电视台本着打造阳光媒体、不媚俗、积极健康、弘扬“真善美”、鞭挞“假恶丑”的宗旨,对频道进行了全方位的调整,以“频道品牌化、栏目个性化、节目精品化”为原则,狠抓节目质量,凭借准确的栏目定位、鲜明的本土文化特色、精心认真的节目制作,受到了社会各界的广泛好评。
Yellow River Television is both a provincial media authority, but also has the local media close to the regional strong media. After the revision of the Yellow River television to create sunshine media, not kitsch, active and healthy, carry forward the “truth, good beauty”, whipping “false fake ugly” purpose, the channel has been adjusted in all directions, “channel brand, personalized columns, Program quality ”principle, pay close attention to the quality of programs, with accurate positioning of the column, distinctive local cultural characteristics, meticulous program production, has been widely acclaimed by all sectors of society.