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梅福权 WILTON BOEY,新加坡人。在1998年来到北京。在他的广告思想里,倾向于把事情做得与众不同。他常说:“如果不是在创新,怎可称为创意?思想要超越常规范围。”WILTON 在新加坡开始他的事业,从台湾到北京,现在执掌 BATEY 在上海的创意部。服务过很多客户,比如 Bristol Meyers、Abbott Lab、索尼、通用汽车、宝洁和可口可乐等,拿过很多国内、国际的广告奖。不过与他在一起聊天却是件非常轻松愉快事情,你感受不到任何总监的架子,非常有亲和力。但他对创意追求却很执著而且很大胆,甚至有时会有一点疯狂,但好创意不就是在颠覆与突破中诞生的吗?这点我坚信。
WILSON BOEY, WILSON BOEY, SINGAPORE. In 1998 came to Beijing. In his advertising idea, it tends to make things unique. He often says: “If not for innovation, what can be called creativity? Thinking beyond the normal range.” WILTON started his career in Singapore, from Taiwan to Beijing, now in charge of BATEY’s creative department in Shanghai. Served many customers, such as Bristol Meyers, Abbott Lab, Sony, General Motors, Procter & Gamble and Coca-Cola, won many domestic and international advertising awards. However, chatting with him is a very easy thing, you can not feel any shelf of the director, very friendly. But he is very persistent and bold pursuit of creativity, and sometimes even a bit crazy, but not a good idea is born in the subversion and breakthrough it? This I firmly believe.