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做创意的人都知道,创意之道最难能可贵的是敢于突破框框,突破成规俗套,对事物有全新的解读想法,把他人都能想到的前十几个想法自行枪毙掉,接下的想法才可能是真正的big idea的萌发点。而如果你面对的恰恰又是一个宣扬“敢为”精神的品牌,那么实在是创意人梦寐以求的创意表现机会了。我们李奥贝纳上海负责凯迪拉克品牌推广的专组就有幸获得了这样一个千载难逢的机会。凯迪拉克是一个历史悠久的汽车品牌,在我们的记忆中,身材硕大、加长的凯迪拉克汽车一度就是奢华的代名词,
Creative people all know that the most valuable creative way is to dare to break through the box, breaking into stereotypes, things have a new interpretation of the idea that others can think of the first dozen ideas shot down, the next idea May be the real big idea of germination. And if you are facing exactly another brand that promotes the spirit of “daring,” it is a creative opportunity that creative people dream of. We at Leo Burnett Shanghai responsible for Cadillac brand promotion team had the privilege of receiving such a golden opportunity. Cadillac is a long history of car brands, in our memory, tall, extended Cadillac was synonymous with luxury,