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户外广告是近年来广告行业中发展最快,成长性最高的领域之一,户外媒体正成为继报刊、广播、电视之后阵容最大、种类最多、形式最广、潜力最深的广告媒体。户外广告因其成长性、多元性、标识性、口岸性、分散性特点,长期成为城市规划、环境保护、公共安全、市场秩序等多方面清理整顿的重点目标。新闻事件之一:海口2002年博鳌论坛首届年会前夕,海口美兰国际机场通道路边,当地广告公司一座长330米、高8米的巨型广告牌,在两次对簿公堂并胜诉的背景下,被败诉方琼山
Outdoor advertising is one of the fastest growing and highest growth areas in the advertising industry in recent years. Outdoor media is becoming the advertising media with the largest lineup, the largest variety, the most extensive forms and the deepest potential after the press, radio and television. Outdoor advertising has long been the key goal of urban planning, environmental protection, public safety, market order and other aspects of clean-up and rectification due to its growth, diversity, identity, portability and decentralization. News events: Haikou in 2002 on the eve of the first annual meeting of Boao Forum, Haikou Meilan International Airport Roadside roadside, a local advertising company a 330 meters long, 8 meters high giant billboards, in the court twice and win against the backdrop , Defeated party Qiongshan