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我国电视购物在经历低潮期和转型期的“阵痛”之后,由电视直销转型为电视购物频道后再度兴起。CCTV中视购物、上海东方CJ购物、湖南快乐购等已成为中国电视购物行业的典范。然而,现行的电视购物管理还存在着一些问题,主要表现为“缺少法定的管制主体、缺少权威的管制合约、缺少宏观的管制目标。”①良性、系统、完备的管制是促进电视购物健康发展的保障已经成为主管部门和学界的共识,而管理主体的完善是规制中国电视
TV shopping in China experienced a period of ebb and transition after the “sore throes” after the transition from direct sales of television to television shopping channel once again rise. CCTV as shopping, Shanghai Oriental CJ shopping, Hunan Happy Shopping has become China’s television shopping industry model. However, there are still some problems in the current management of TV shopping, mainly as follows: “Lack of statutory control body, lack of authoritative control contracts and lack of macroscopic control objectives.” ① The benign, systematic and complete control is to promote TV shopping The protection of healthy development has become the consensus of the competent departments and academics, and the improvement of management is the regulation of China Television