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来自SMPTE的Ward Hansford介绍了如何将OTT机会转换为资金,在盈利模式中的一些想法和创新及如何应对OTT的挑战。以下是演讲全文:Ward Hansford:非常高兴能见到大家。首先非常感谢BRTV能够提供这样平台,让SMPTE跟大家分享SMPTE一些间接,希望这种关系未来程序长久继续。在今天我的演讲过程中,会有一些亮点会说出来,我可能帮他补充具体细节这样大家节约时间。我的汇报中,我们将看到趋势和习惯驱动着全新的生态系统就是OTT。另外回顾改变体系和如何转换OTT机会到现金流,为什么到多屏广告在OTT盈利中试图加快,最后在OTT
Ward Hansford from SMPTE explains how OTT opportunities can be converted into funding, some ideas and innovations in the profit model, and how to meet OTT challenges. The following is the full text of the speech: Ward Hansford: Glad to see you all. First of all, I would like to thank BRTV for providing such a platform so as to let SMPTE share SMPTE with you indirectly. I hope this relationship will continue for a long time to come. During my speech today, there will be some bright spots to speak out and I may help him to add specific details so that everyone can save time. In my presentation, we will see trends and habits driving the new ecosystem as OTT. Also look back at changing the system and how to convert OTT opportunities to cash flow, why multi-screen ads are trying to speed up OTT earnings, and finally OTT