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外资大鳄能在我国消费需求不旺的情况下所向披靡、快速扩张,不仅在于其业态和管理的先进,更有一整套带有倾销色彩的鲜为人知的市场抢占策略,使本土企业在竞争中处于极为不利的位置。有关专家和企业界人士揭示了相关内幕。开新店不必自掏腰包外资零售巨头一年能在我国连开十几家大卖场,需要投资数亿元,果真是靠“财大气粗”吗?一些业内人士透露了其中的惊人内幕:部分“洋超市”实际上采取“零成本”扩张策略,用中国的资金抢占中国的市场,开新店不必自掏腰包!专门对此做过研究的广东省连锁经营协会会长孙雄说,外资零售巨头通常在开第一家店时投资到位,而在开第二三家之后,就靠拖欠货款、向中国供货商收取名目繁多的进场费、赞助费连续开店。孙雄算了一笔账:在广州,开一家营业面积2万平方米的大卖场,总
Foreign predators can be invincible in the case of weak consumer demand in our country, rapid expansion, not only because of its advanced format and management, but also a little set of serendipitous market seizure strategies to make local enterprises in the competition in the Very unfavorable position. Relevant experts and business people revealed the relevant insider. Open a new shop do not have to own pocket foreign retail giants a year in our country even open a dozen hypermarkets, need to invest hundreds of millions of dollars, really rely on “wealth”? Some insiders revealed the astonishing insider: part Foreign supermarkets “Actually ” zero cost "expansion strategy, with Chinese funds to seize the Chinese market, open a new shop do not have to own pocket! Specialized research done by Guangdong Chain Association Chairman Sun said that foreign retail The giants usually invest in the first store, and after opening the second home, they collect a large amount of admission fees and sponsorship fees from Chinese suppliers by lending them money. Sun Xiong calculations: In Guangzhou, open a business area of 20,000 square meters of supermarkets, the total