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非物质文化遗产已成为新常态下中国的热词之一,这便是“文化自觉”的一个重要标志。在对非物质文化遗产传承保护的过程中,产业化至始至终扮演着极其重要的角色。问题的关键是,在传播非物质文化遗产的行为时,往往容易忽略在田野考察时的原始语境,脱离了系统的战略理念,不利于对非遗保护的“活态”发展。
Intangible cultural heritage has become one of the hot words in China under the new normal, which is an important symbol of “Cultural Consciousness ”. In the process of inheritance protection of intangible cultural heritage, industrialization plays an extremely important role from beginning to end. The crux of the problem is that in the dissemination of intangible cultural heritage, it is often easy to overlook the original context in the field inspection and to depart from the systematic strategic concept, which is not conducive to the development of non-heritage conservation.