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作为NBA中国官方市场合作伙伴,青岛啤酒在其官方活动网站上高调发布“给一个理由,青岛啤酒送你去看NBA”主题活动,这是青岛啤酒与NBA联姻后的首次出手,同时也打响了青岛啤酒后奥运营销战略第一枪。
As the official market partner of NBA China, Tsingtao Brewery released a high profile on its official website “give a reason why Tsingtao Brewery sent you to see the NBA.” This is the first time that Tsingtao Brewery has been married to the NBA, Tsingtao Brewery launched after the first Olympic marketing strategy shot.