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本文对中国“中坚阶层”的消费心态作了深入分析,并且提出十个“中坚阶层”消费心态和习惯的趋势。虽然这些趋势仅限于大城市里的中坚阶层,但他们在社会上的领导地位,使这些趋势在中、长期很有可能影响整个中国消费市场。
This paper makes an in-depth analysis of the consumer mentality of the “middle-class” in China and proposes the trend of ten consumer-centered mentality and habits. Although these tendencies are limited to the middle class in big cities, their social leadership positions make these trends likely to affect the entire Chinese consumer market in the medium and long term.