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公共关系这门课程的核心就是要培养学生的创造性和开拓精神。因此实现创新性学习是教学的关键环节。在公共关系这门课程的教学中,怎样培养学生的创新意识和创造能力,是公共关系课堂教学策略制定的重要依据。
The core of public relations is to train students’ creativity and pioneering spirit. Therefore, to achieve innovative learning is the key to teaching. In the course of teaching public relations, how to cultivate students’ innovative awareness and creativity is an important basis for making public relations classroom teaching strategies.