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新媒体作为一种有效的潜移默化的思想政治教育形式,对包括高职院校学生在内的青少年的思想政治意识、价值尺度、道德观念的形成起着重要的影响作用,这不仅给高职院校思想政治工作提供了新的机遇,同时也带来了挑战,高职院校思政教育工作者必须提高自身的媒介素养,构建和完善思想政治教育媒体支撑平台,营造和谐的思想政治教育信息接收环境,充分利用和发挥新媒体的作用,增强思政教育工作的实效性。
As an effective form of imperceptible ideological and political education, new media plays an important role in shaping the ideological and political awareness, values and moral values of adolescents, including those in higher vocational colleges. This not only gives higher vocational colleges The ideological and political work in colleges and universities has provided new opportunities as well as challenges. At the same time, the ideological and political education workers in higher vocational colleges must improve their own media literacy, build and improve the platform for supporting ideological and political education media, and create a harmonious ideological and political education information Receive the environment, make full use of and play the role of new media, and enhance the effectiveness of ideological and political education.