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分析了建筑企业营销体系的现状,根据营销资源共享的原理,介绍了营销资源共享的优缺点,从重构二级公司营销机构、整合营销资源、二三级公司分工等方面,提出了资源共享型营销体系的设计方法,有利于促进企业的持续发展。
According to the principle of marketing resource sharing, this paper introduces the advantages and disadvantages of marketing resource sharing, and proposes the sharing of resources from the aspects of rebuilding the marketing organization of secondary company, integrating the marketing resources and the division of labor between the second and third level companies Type marketing system design method is conducive to promoting the sustainable development of enterprises.