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韩束2.4亿元独家冠名2014《非诚勿扰》,这场表面上的“豪赌”其实是韩束审慎的选择,只是这个选择的收益大大超出了韩束当初的预期。2013年年底,一个年轻的国货品牌韩束,用2.4亿元摘取了江苏卫视王牌节目《非诚勿扰》的2014年独家冠名权,瞬间,舆论哗然!虽然王牌节目的巨额冠名费不断被刷新,过亿的冠名费早已经不足为奇。但是,其他冠名品牌都是驰骋市场多年的行业佼佼者,都是大家耳熟的多渠道成熟品牌。而韩束,电视购物起家,2012年刚刚涉足电商,传统渠道还不成熟,在化妆品领域属
Han Shu beam 2.4 billion exclusive title 2014 “You Are the One”, this seemingly “gamble ” is actually a careful choice of Han Bu, but the benefits of this choice greatly exceeded Han Bu once expected. At the end of 2013, Han Shu, a young domestic product brand, with 240 million yuan, won the 2014 exclusive title of “You Are the One” by Jiangsu Satellite TV’s trump card program. In an instant, there was an uproar in public opinion. Although the huge titling fees of ace programs are constantly being refreshed, It is not surprising that the billion-name title fee has long ago. However, other branded brands are the industry leader in the market for many years, are all mature multi-channel brands. The Han Bu, TV shopping started in 2012, just involved in e-commerce, the traditional channels are not yet mature in the field of cosmetics