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第28届奥运会的召开,让中国观众通过中央电视台欣赏到了各国健儿在希腊雅典同场竞技,一展雄风。可以说,奥运会期间在中央电视台荧屏上竞技的,除了各国的体育健儿,还有国内外的知名企业。奥运会向来是各大企业争抢的广告阵地,韩国的三星、现代等大企业,就是通过奥运广告而名扬全球的。2004年,在中央电视台的奥运会节目中,国内外上百家企业掀起了一轮品牌传播的高潮。
The 28th Olympic Games was held, so that Chinese audiences through CCTV enjoyed the athletes from all over the country competing in Athens, Greece, a tremendous glory. It can be said that during the Olympic Games in the CCTV screen competitive, in addition to national athletes, as well as well-known enterprises at home and abroad. The Olympic Games has always been the advertising battleground for major companies. South Korea’s Samsung, Hyundai and other large enterprises are famous through the Olympic advertising and the world. In 2004, CCTV Olympic Games program, hundreds of domestic and foreign enterprises set off a wave of brand communication.