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一对一营销是指企业以顾客份额为中心,通过与每个顾客的互动对话,与顾客逐一建成立持久长远的双赢关系,为顾客提供定制化的产品,从而歙顾客满意的过程。本文就此作了论述。
One-to-one marketing refers to the enterprise taking customer’s share as the center, establishing a long-term and win-win relationship with customers through each customer’s interactive dialogue, and providing customized products to customers so as to satisfy customer’s satisfaction. This article made a discussion about this.