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为了写这篇文章,跑到街上买了五六种报纸。卖报的直纳闷,没见人一次买这么多的,且那些报纸看起来很相似,一般人只会买其中的一种。这其实正是北京报业面临的困境,读者在选择。从2000年下半年以来,北京报业进入又一轮激烈的竞争。《北京娱乐信报》《劳动午报》《世界新闻报》《京华时报》等新军陆续入场,与老牌的《北京晚报》《北京青年报》等展开角逐。尽管今年传媒业的大气候很火。新报问世的宣传也不逊于互联网公司,抢眼的广告遍布大巴、地铁、但仿佛一粒石子扔进大海,庞大的读者群波澜不惊。不由让人感慨:世易时移,环境变了,当年《北京晨报》一鸣惊
In order to write this article, went to the street to buy fifty-six kinds of newspapers. Selling newspapers straight wonder, no one bought so much at one time, and those newspapers look very similar, most people will only buy one of them. This is actually the predicament facing the Beijing newspaper industry, the reader is choosing. Since the second half of 2000, the Beijing newspaper industry has entered another round of fierce competition. Beijing Entertainment Letters, Labor Daily, News of the World and Jinghua Times entered the competition one after another, competing with the veteran Beijing Evening News and the Beijing Youth Daily. Although the media industry this year, the climate is very hot. Publicity of the new newspaper is no less inferior to Internet companies, eye-catching advertisements throughout the bus, the subway, but as if a stone thrown into the sea, a huge audience placid. Not help people feeling: Shi Yi time shift, the environment changed, then “Beijing Morning Post” a blockbuster