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关于策划一词,人们早已是耳熟能详,应用自如;对于反策划一词,则相对陌生,乏善可陈。然而正如牛顿在经典定律中指出有作用必有反作用,正反作用相等;马克思在唯物辩证论中说,万事万物都是矛盾的统一体,都有相反方向对立面,因此在政冶、经济、社会领域有斗争也必有反斗争。利润是打拼出来的,市场是策划出来的。但是每份市场都会遭到他人的争夺,每一个名牌都会遭遇“游击队”的骚扰,因此要策划市场,获得市场,就要策划对手,以谋略战
As for the term planning, people have long been familiar and comfortable to use; the term anti-planning is relatively unfamiliar and lackluster. However, just as Newton pointed out in the classical laws that there is a role that must be counterproductive, the positive and negative effects are equal. Marx said in materialist dialectics that everything is a contradictory unity and has opposite directions. Therefore, in politics, economy and society There must be an anti-war struggle in the area as well. Profit is pounded out, the market is planned out. However, each market will be contented for others, each brand will be met “guerrillas ” harassment, so to plan the market, access to the market, it is necessary to plan the opponent in order to strategic combat