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喜记集团是一家韩国公司,主要从事食品行业经营。喜记集团从1996年进入中国市场,当年投资600万美元,在青岛建设工厂,主要生产低温火腿食品。厂房占地6700平方米,有工人68人,年生产能力达2100多吨。1997年产品投放中国市场,销量592吨,1998年销量544吨。公司经过3年的发展,尽管营业额逐年上升,可始终处于亏损状态。在这样的背景下,2000年年初,韩国总部派申先生到中国,全面负责中国业务。两个奇怪现象申先生首先从公司内部开始了解情况,发现两个奇怪的现象:一是公司每年处于亏损状态,营业额却
Hee Kee Group is a Korean company, mainly engaged in the food industry. Hee Kee Group entered the Chinese market in 1996, when invested 6 million US dollars in building factories in Qingdao, the main production of low-temperature ham food. Plant covers an area of 6,700 square meters, 68 workers, annual production capacity of over 2,100 tons. In 1997, the products were put on the Chinese market with a sales volume of 592 tons and a sales volume of 544 tons in 1998. After three years of development, the company can always be in a loss despite the turnover rising year by year. In this context, at the beginning of 2000, Mr. Pa Shen, headquarter of South Korea, came to China for overall responsibility for the business in China. Two strange phenomena First, Mr. Shen began to understand the situation within the company and found two strange phenomena: First, the company is in a loss state each year, but turnover