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伴随大数据时代的到来,广告主迫切希望通过延展更多的数据纬度,在各个营销平台深入了解消费者,并不断试图运用这些数据拉近品牌与消费者的距离。然而,跨屏时代的海量数据,却也成了广告主心中真正的痛点:消费者行为是否能被完整捕捉?广告主如何找到真正有需求的用户?是否可以通过一个整合的营销平台运用这些消费者行为数据?如何将信息整合,找到人并找准人?要真正发挥数据的价值,多元、海量的数据就必须要汇流、整合,而不能让数据分析与传播脱节。而
With the advent of the Big Data era, advertisers are eager to find out more about consumers through various marketing platforms by extending more data latitudes and constantly trying to use the data to narrow the distance between brands and consumers. However, the vast amount of data across the screen era, but it has become the real pain in the hearts of advertisers: consumer behavior can be completely captured? Advertiser how to find really needs users? How to integrate information to find people and find people? To truly value the value of data, diverse and massive data must be converged and integrated without separating data analysis from communication. and