论文部分内容阅读
在今年召开的十届全国人大二次会议上,许多代表将不良广告连同新闻界普遍存在的有偿新闻、虚假报道和低俗之风合称为当今新闻界的“四大公害”,并特别指出,不良广告误导受众,污染视听,损害新闻媒体的公信力,是一种严重的新闻腐败,人民群众深恶痛疾,必须彻底铲除。但在媒体广告部门具体操作时,就不完全是这么回事。这好比街头卖的臭豆
At the second session of the Tenth NPC held this year, many deputies referred to the unhealthy advertisement together with the news, false news and vulgar style of ubiquity in the press as the “four major public nuisances” in the news media today. In particular, Misleading advertising, misleading the public, polluting the audiovisual and damaging the credibility of the news media is a serious corruption of news. The masses of the people hate the evil and must be completely eradicated. However, the specific operation of the media advertising department, it is not exactly the case. This is like selling stinky beans on the street