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考虑无主导、制造商主导以及零售商主导三种市场力量结构,建立了双渠道销售和三渠道回收的闭环供应链博弈决策模型,并从理论上比较分析不同市场力量结构对政府补贴、消费者购买产品支出、回收量、供应链各成员利润,供应链总利润以及社会福利的影响.最后运用算例验证了模型的有效性,并分析了回收废旧产品所节约成本,销售渠道竞争系数和回收渠道冲突系数的变化对政府补贴、社会福利和供应链总利润的影响.
Considering that no dominant, manufacturer-led and retailer dominate the structure of three kinds of market forces, this paper establishes a closed-loop supply chain game decision model of dual-channel sales and three-channel recovery, and compares the different market forces structure theoretically to government subsidies, The purchase cost of products, the amount of products purchased, the profits of each member of the supply chain, the total profit of the supply chain and the social welfare.Finally, the effectiveness of the model is verified by an example, and the cost-saving of recycled products, the competition coefficient of sales channels and the recovery Impact of Changes in Channel Conflict Coefficients on Government Subsidies, Social Welfare, and Total Supply Chain Profit.