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被誉为“中国广告传播界报春的第一只燕子”《实用广告学》一书的主编唐忠朴老先生说:“市场营销理论在中国的传播是一个很有意思的过程。社会主义是工人阶级的学说,在中国却被知识分子先接受。对于市场营销学来说,原本应该是企业主去关注和研究的,但是在中国,最早接受市场营销理论的却是营销学者,他们进而推动了企业界对市场营销的认识。这是一个有中国特色的观念转移过程。”学者、知识分子在中国向来肩负着开路先锋的重任,市场营销理论在中国的传播中也不例外,那些先行者甚至面临着巨大的政治风险。让我们以此开始中国营销元点的找寻,并向先行者致敬。
Known as “The first swallow in the Chinese advertising communication industry in spring ” “Practical Advertising Science,” a book editor Tang Zhong Park said: “Marketing theory in China is a very interesting process of communication. Is the working class doctrine, which was accepted by the intellectuals in China first.For marketing, the original should be the business owners to pay attention to and research, but in China, the earliest accepted marketing theory is marketing scholars, who in turn Promote business understanding of marketing, which is a concept transfer process with Chinese characteristics. ”Scholars, intellectuals in China has always been entrusted with the pioneering task of marketing theory in China’s spread is no exception, those who Forerunners even face huge political risks. Let us start this search for the Chinese marketing point and pay tribute to the forerunner.