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过14年的努力,中国年内加入 WTO已成定局。许多企业都在思考如何凭借自身的优势进军国际市场,在同等的游戏规则下参与国际市场竞争。国内著名厨具生产企业方太公司董事长茅理翔认为,入世后家电业的竞争将由单一成本竞争转向综合实力的竞争。方太作为一家年轻的厨具生产厂家,97年底已跃居国内同行业第二位,目前已连续四年保持比较高的市场占有率。有不少人曾建议方太建议凭借品牌优势搞多元化经营,茅理翔自己也
After 14 years of hard work, China’s accession to the WTO during the year is a foregone conclusion. Many companies are thinking about how to enter the international market with their own advantages and participate in the international market competition under the same rules of the game. Mao Lixiang, chairman of the famous domestic kitchenware manufacturer Fang Tai, believes that competition in the home appliance industry will shift from single-cost competition to comprehensive strength competition after China’s entry into the WTO. As a young kitchenware manufacturer, Fangtai has already ranked second in the domestic industry at the end of 1997 and has maintained a relatively high market share for four years in a row. Many people have suggested that Fang Tai proposes to diversify its business with its brand advantage. Mao Lixiang himself