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随着中国加入WTO,中国和国际社会的联系进一步增强,巨大的中国市场对外国公司全面开放,跨国公司无不把目光投向中国,聚光灯下的中国充满了机遇和挑战。但中国的市场有其特殊性,并不是所有的外国公司都能分享中国经济高速发展的成果,在中国获得成功。只有对中国的市场环境有着充分了解才能真正地和中国一起发展,并从中获益。本文将分析中国的重要经济、社会和机构特征,分析进入中国市场和保持和中国长期贸易关系的关键因素,目的在于提供一份参考的文献,以帮助和改善外国公司对中国市场的了解。
With China’s accession to the WTO, the ties between China and the international community have been further strengthened. The huge Chinese market has been fully open to foreign companies. Multinational corporations have all their intentions toward China. The spotlight on China is full of opportunities and challenges. However, the Chinese market has its own particularities. Not all foreign companies can share the fruits of China’s rapid economic development and achieve success in China. Only with a full understanding of China’s market environment can we really develop together with China and benefit from it. This article analyzes China’s key economic, social and institutional characteristics, analyzes key elements of entering the Chinese market and maintaining long-term trade relations with China, aiming to provide a reference to help foreign companies understand the Chinese market.