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数据库营销是现代企业广泛采用的一种精准营销方式,有利于锁定目标客户、降低营销成本、提高营销效率。为实现数据咨询中心的良好运作,推动业务发展,建议市级邮政分公司对“数据咨询中心”进行实体化运作。目前,全国部分市级分公司名址信息中心挂靠在信函局的一个支撑部门,虽说承担着数据建设、维护的职能,但是由于体制机制上的原因,实际上与数据的应用是脱节的。只有两者融为一体,数据才能真正发挥作用、体现价值。而数据中心的实体化运作更加快了数据建设和应用的融合进程。
Database marketing is a kind of accurate marketing widely adopted by modern enterprises, which helps to lock target customers, reduce marketing costs and improve marketing efficiency. In order to realize the good operation of the data consultation center and promote the business development, it is suggested that the city-level postal branch office should materialize the “Data Consultation Center ”. At present, some city-level branch offices are located in a supporting department of the Bureau of Information and Location Information Center of the Municipal Branch. Although undertaking the functions of data construction and maintenance, due to institutional reasons, the application of data is actually out of step. Only when the two are integrated can the data truly function and reflect the value. The physical operation of the data center faster integration of data construction and application process.