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网络屏幕在今天不再只是作为电视的附属品而存在,它的出现改变了受众接触媒体的习惯。网络的传播效果开始受到用户的追捧,其屏幕所蕴含的价值也日益凸显。在过去的大半年当中,视频网站热点不断,营销手段也不断在推陈出新。视频网站在双屏现象当中所扮演的角色是什么?如何延伸网络媒体自身在双屏中的平台价值?在与电视台的联动中,网络媒体又是如何提升合作模
The Internet screen no longer exists as a television accessory today, but its appearance has changed the audience’s exposure to the media. The spread of the Internet began to be sought after by users, the value of its screen is also increasingly prominent. In the past six months, video sites are constantly hot and marketing tools are constantly being introduced. What is the role of the video website in the phenomenon of double screen? How to extend the platform value of online media itself in the dual screen? In the linkage with the television station, how does the network media enhance the cooperation mode?