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运用文献资料、比较分析等方法对我国当前的消费文化现象进行了深入思考。研究发现,当前物质生活水平的提高促使人们的消费理念不断发生着改变。随着西方消费文化的传入,一系列消费异化的现象层出不穷,建构理性的消费文化已经势在必行。消费文化建设是一项庞大的系统工程,需要全社会的共同参与和支持。逐步建立以国家的制度为保障、社会媒体的导向监督为支持、个人优良传统消费文化的继承与参与的系统工程。
Using literature, comparative analysis and other methods, we deeply think about the current consumer culture in our country. The study found that the current level of material life to promote people’s consumption philosophy continues to change. With the introduction of western consumer culture, a series of phenomena of consumer alienation emerge one after another, and building a rational consumer culture has become imperative. The construction of consumer culture is a huge systematic project that requires the participation and support of the whole society. We will gradually establish systematic projects that inherit and participate in the fine traditional consumer culture supported by the guidance of the state system and social supervision.