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随着产品设计包装的水平不断提升 , 更突显了文字在包装设计中的重要地位。它的表现力不仅存在于商品的说明作用,更体现在商品的艺术表现形式上 , 通过对字体的组织和加工,清晰地传达商品的特征。在给消费者以视觉上的享受外 , 还使其增加消费意愿的作用。长期以来 , 各种书法字体、美术字体以及符号化创意字体广泛应用于包装设计中,本文正是由此,对字体在包装设计中的个性表现作一点探讨。
As the level of product design and packaging continues to improve, it even highlights the importance of the text in the packaging design. Its expressive power not only exists in the explanation function of the commodity, but also manifests itself in the artistic expression of the commodity. It clearly communicates the characteristics of the commodity through the organization and processing of the typeface. In addition to providing consumers with visual enjoyment, it also increases their willingness to spend. For a long time, all kinds of calligraphic fonts, fine art fonts and symbolic creative fonts are widely used in packaging design. This article is exactly why the fonts in the packaging design of individual performance for a little discussion.