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跟风出版是我国现阶段图书出版的不成熟表现,主要表现为模仿选题、更换版本、捕捉热点等跟风现象。存在与发展其复杂原因不乏自身因素以及缺乏健全的法律制度和良性的市场运作等。同时,我们更应该看到跟风出版对我国图书出版事业的破坏性,不仅要从寻求法律保护和提高从业人员职业道德上,更要运用市场手段,改进经营方法,运用价格手段等措施,最大限度地拥有自己开发的市场,使我国图书出版走上健康、繁荣之路。
Follow the trend of publication is the immature performance of the current book publishing in our country, mainly for imitation topics, replacement versions, catch hot spots and follow suit. The existence and development of its complex causes lack of self-factors and the lack of a sound legal system and healthy market operation. At the same time, we should also see that the publication of Follow the trend is devastating to the cause of our country’s book publishing. We should not only seek legal protection and improve the professional ethics of practitioners, but also use market measures, improve management methods and price measures, To have their own development of the market, so that our books and publishing on the road to health and prosperity.