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2010年的洗衣机市场堪称风云变幻,尤其是不断被拉低的滚筒洗衣机价位使得业内业外人士皆眼镜大跌,致使业内人士惊呼洗衣机行业的价格战正在燎原。海尔洗衣机中国区市场总监丁来国表示,海尔不管市场如何变化,始终把挖掘用户需求作为企业向前的核心推动力。海尔洗衣机不断用更加满足用户需求的新品上市来强化坚定一个行业领导者的行进基调。
The washing machine market in 2010 can be described as a changeable situation. In particular, the price of drum washing machines, which are constantly being pulled down, has caused eyebrows plunge in the industry. This has caused industry insiders to scream that the price war in the washing machine industry is being plowed. Ding Laiguo, director of marketing for Haier washing machines in China, said that Haier always regards tapping user needs as the core driving force of the company, no matter how the market changes. Haier’s washing machines continue to use new products more satisfying the needs of users to strengthen the marching tone of a firm industry leader.