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以北京市15个国家级红色旅游经典景区为例,通过问卷调查,分析学生、职员、工人3类青年群体对红色旅游的需求特征和参与意愿。统计数据显示,不同青年群体的旅游需求相近,只在出游方式上呈现差异;青年群体在红色旅游时,偏好已成为城市地标的景区和历史文化突出的景区;红色旅游宣传不够深入和内容设置单调影响了青年群体的旅游意愿,使其产生被动旅游的心态。研究揭示,未来红色旅游应该从强化景区宣传、深挖文化内涵、丰富活动内容和注重游客体验几方面进行完善,才能提高青年群体的旅游参与程度。
Take the 15 national red tourism classic scenic spots in Beijing as an example, through questionnaire survey, this paper analyzes the demand characteristics and willingness to participate in the red tourism of three kinds of youth groups including students, staff and workers. Statistics show that the travel needs of different youth groups are similar, showing differences only in the way of traveling. When young people are traveling in red, the preference has become the landmark of city landmarks and the highlight of history and culture. The red tourism promotion is not deep enough and the content is set monotonically Affect the youth group’s willingness to travel, making it a passive state of mind. The study reveals that in the future, red tourism should improve the tourism participation of youth groups through strengthening the promotion of scenic spots, digging out cultural connotations, enriching activities and focusing on tourists’ experience.