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市场营销是一门吸引客户并保持可盈利客户的艺术。二十世纪六十年代,科特勒(Kotler)确立了“以顾客为中心”的营销宗旨。自那以后,许多营销理论、营销实践都围绕着客户展开。对不同的行业有不同的营销组合,如今在医疗市场上,医疗机构越来越多,就诊环境越来越优美、豪华,医疗设备越来越高精、尖端,竞争将日趋激烈。如何在未来的医疗市场竞争中占据有利地位,战胜竞争对手?靠高精医疗技术?靠优质的医疗服务?靠优美豪华的环境?是又不全是。在一个成熟的医疗市场,品牌所附带的价值对客户的相对吸
Marketing is an art that attracts customers and keeps profitable customers. In the 1960s, Kotler established its “customer-centric” marketing philosophy. Since then, many marketing theories and marketing practices have revolved around customers. There are different marketing mixes for different industries. Nowadays, in the medical market, there are more and more medical institutions. The environment for medical treatment is getting more and more beautiful and luxurious. Medical equipment is increasingly sophisticated and cutting edge, and competition will become increasingly fierce. How to take an advantageous position in the future competition in the medical market and defeat the competitors? High-quality medical technology depends on high-quality medical services, relying on beautiful and luxurious environment, and not all. In a mature medical market, the value of the brand attached to the customer’s relative suction