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随着改革开放力度的不断加大,深化了的社会主义市场经济也赋予了博击商海之中的企业愈来愈多的挑战和机遇。国际市场瞬息万变,世界竞争愈演愈烈,面临的对手形形色色,商场如战场,稍不留神,便会被时代的浪潮掀入海底,或许有劫后余生,或许永无翻身之时。残酷的现实警醒中国商家,要想使中华民族傲然屹立于世界民族之林,必须努力发展民族经济,以强劲势头打入国际市场,为自家产品争得一席之地;若想如此,加大力度提高产品质量、以质求胜固然首当其冲,而加强企业管理、特别是加强营销部门的内部管理,提高营销策略则是取胜的关键所在。
With the intensification of reform and opening up, the deepened socialist market economy has given more and more challenges and opportunities to enterprises in the world. Rapid changes in the international market, the world's competition intensified, facing all kinds of opponents, shopping malls such as the battlefield, a little inattentive, it will be the wave of the sea set off to the bottom, perhaps the rest of his life, perhaps never stand up. The brutal reality has warned Chinese businessmen that in order to make the Chinese nation stand proudly among the nations in the world, it is imperative to make efforts to develop the national economy and enter the international market with a strong momentum and gain a place for its own products. If so, efforts should be intensified to enhance the products Quality, quality win is of course bear the brunt, and strengthen business management, especially to strengthen the marketing department's internal management, improve marketing strategy is the key to victory.