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背景台湾的教育观念在这几年来推动教改制度的冲击下,颠覆了许多既有的刻板价值观:如分数至上论:选名校重于个人兴趣的卷标主义:听话乖宝宝才适于融入社会等等的落伍观念,左右台湾学子多年。直到废除联考制度改为推荐上大学的“多元入学方案”定案,正式引爆了台湾中学教育的新革命,各中学必须重新调整新的教学方针,再加上愈来愈多的公私立学校增班招生,使得“抢学生”“不要有空下的课桌椅”成为当前各个学校绞尽脑汁的课题。明道中学位于台湾中部,已有超过三十年的校史,兢兢业业专业办学,在当地享有很好的声誉。但是随着大环境的改变及竞争者的加入,明道中学如何保持优势于不坠?传播活动可不可以有所助益?且让我们从此案例中有所学习。
Background The concept of education in Taiwan in recent years to promote the reform of the system under the impact of subversion of many of the established values of stereotypes: such as the highest score: selected focus on personal interest in the volume of doctrine: Outdated concept of so many years around Taiwan students. Until the abolishment of the entrance exam system to the recommendation of the university’s “multi-enrollment program” finalized formally detonated a new revolution in secondary education in Taiwan, all secondary schools must readjust their new teaching guidelines, and more and more public and private The school enrollment by increasing classes, making “rob students ” “do not have empty desks and chairs ” has become the current school brainstorming task. Ming Road Middle School is located in central Taiwan, has more than thirty years of school history, dedicated professional school, in the local enjoy a good reputation. However, with the change of the environment and the joining of competitors, how can it be helpful for Ming Ching Secondary School to maintain its advantages? Let us learn from this case study.