论文部分内容阅读
以集群化优势弥补在数字化和空中传播方面的劣势,是地面媒体用活、放大自身影响力的合理选择。在信息化浪潮席卷全球,数字化媒体蓬勃发展的今天,电视媒体保持着领军地位。电视广告媒体行业具有的区域性、高成长性的特点,决定了电视受众人群的本土化、贴地性的特征比其他媒体更具优势。
To make up for the disadvantages of digitization and aerial communication by using the advantages of clustering is a reasonable choice for the media on the ground to amplify its own influence and live with it. Today, with the wave of information technology sweeping the globe and the digital media booming, the television media has maintained its leading position. Television advertising media industry has the characteristics of regional and high growth, determines the localization of television audiences, affixed to the characteristics of more advantages than other media.